An Ecommerce automation business is challenging, and running it is challenging.
Moreover, it is even more complicated as there is huge competition between domestic and international brands.
You can only stand out when you adapt to new, modern eCommerce automation Solutions strategies.
One of these strategies is E-commerce Automation.
Ecommerce Automation Hacks
No matter how efficient or intelligent you are, you need help to handle all your business processes manually.
Let us say one person could; he would fall behind all his competitors or lose everything.
That is why some aspects of eCommerce automation should get automated to keep on top of things and be in the running with the rivals, especially when business is growing.
We have created this article to provide you with five marketing automation and eCommerce automation hacks that you can use in your business to become much better than your rivals.
Benefits of eCommerce Automation for Entrepreneurs
When you hear the word automation, do you worry about investing a lot of money and how it will be costly to customize the developments?
Automation is less expensive than many think; you can always find inexpensive solutions.
Whether you wish to operate in the inventory or multivendor marketplace models, you search and use the small and most inexpensive automation strategies to get complex tasks done by clicking a simple button.
Some of the benefits of eCommerce automation for entrepreneurs include:
- Repetitive tasks can reduce human errors.
- The business expansion process can become more smooth and efficient.
- It saves you a lot of time, money, and effort.
- Overall, you can increase productivity everywhere.
Remember, automation and the benefits of eCommerce automation are not limited to only back-end processes.
Ecommerce automation hacks for your business
Automate your Welcome Notes Many entrepreneurs think warm notes to welcome customers could be more valuable and essential.
Entrepreneurs need to understand how warm welcome notes get them loyal customers and get them to trust their business.
It may not seem like much, but guess what? 75% of online stores welcome new customers and registered users with warm welcome notes.
However, sending welcome notes could have been more varied and traditionally required manual labor.
Do you know welcome emails will receive 400% better engagements than any email you send to your consumer?
What is the best option?
You can automate all your welcome notes and catch the opportunity to keep the customers happy, establish trust, and promote your business.
How can you automate your welcome notes?
You can automate your email notes using the SMTP settings from the back end of the eCommerce platform you are using.
Many of the most popular eCommerce platforms have a similar setting you can utilize to automate emails.
Moreover, many platforms allow you to choose from various welcome notes email templates.
If, for any reason, they do not have it, you can install the custom module, plugin, or extension to get this feature.
Believe it or not, they are inexpensive.
Do you want another interesting thing?
Within this automation, you can also add another channel: the web push notifications.
You can send welcome not emails and welcome push notifications to new users or customers.
The best feature of push notifications is that you do not need to add any personal details of the customers or users.
When customers click the ‘Allow’ button of the push notifications subscription dialog box, they agree to receive notifications from your site.
Once a customer allows you, you can send any number of push notifications to these users at any time you want.
The welcoming notes are the first automated task you can do with the eCommerce automation hacks.
Automate your Drip Campaigns
Once the welcome campaign gets sorted with email and push notifications, you can order your permanent communication channels with your customers for the long run.
What are drip campaigns?
Drip campaigns get tied with smoothing out a consistent conversion route on your website, encouraging new users to become your customers and return more continuously.
In this automation, we talk about setting your conversion funnel with automation.
The process we used to turn the email and push automation tool in the first step is the same step you can use to assist in creating an automated drip campaign.
Using this automation, you can set up and schedule various email, Push, or SMS templates to keep in touch with the consumers at multiple stages. For example:
- Day 1: You send a welcome note.
- Day 2: You send the user a special offer for being a new user.
- Day 5: If the user becomes your customer, send them various offers or an update on the new stock you have and so on. However, if they still need to become a customer, you can send them a reminder of FOMO elements in a limited time.
- Day 12: Now is the time to engage fully with the customer by sending them tips, links, and shopping guides. You can also do polls or contests with them.
- Day 17: You send them new offers based on their purchasing history and encourage them to shop more.
Email, Push, and SMS automation tools you can use to create your automated drip campaigns include MailChimp, HubSpot, Twilio, iZooto, etc.
Automate your Social Media FOMO Campaigns
A great place to create FOMO around your anticipations is social media.
This place, the social media, is where you can stay updated regarding new stocks, offers, and what are everyone’s needs currently.
In other words, in this way, you will use your customers to encourage others to purchase from you by FOMO automation through social media.
It is important for customers to not only follow you on social media but also to tag you in their posts, review your product, and share your offers or deals.
You can use various motivation factors, like discounts, a special membership plan, or events.
People who see others engaging with your business will get interested in discovering what is happening.
Different social marketing tools to automate this whole process. This tool will do the following things:
- Schedule your social media posts
- Track the social media accounts mentioning your brand
- Put your social media feeds onto your website
- Social media Ads for re-targeting tools and services
You can use tools including Hubspot, FOMO, Buffer, BuzzSumo, CoScheduale, Hootsuite, etc.
Automate your Referral and Affiliate Marketing Programs
For any eCommerce marketing strategy, referrals and affiliated markets have become the most prominent.
Whether operating a little online store or a Goliath multivendor commercial center, you need these two parts to captivate your possibilities.
When a business benefits the referrers and the referred users, they will gain popularity fast, mainly because there is a strong influence on online shoppers of word-of-mouth marketing.
Users should be given the choice of reoffering the products or store, joining others, and getting discounted coupons or affiliated commissions.
The best thing is how many eCommerce platforms have inbuilt systems for various features like discount coupon management, affiliated marketing, and referral programs.
However, for the ones that do not have these features, you can install the needed extension to get that feature.
For example, on Google, you can search for Magento affiliate marketing extensions, WooCommerce discount coupon add ons, and many other platforms like these.
Automate Your Abandoned Cart Recovery
It has become known that cart abandonments cannot be avoided no matter how small or big an online store is.
Yes, they can be reduced by using UX optimization strategies. However, some of them are just impossible to stop.
That is why you should keep your store from optimizing and, at the same time, make an abandoned cart strategy to recover it in the opposite.
One of these strategies is creating an automated email or Push campaign where the user gets reminded gently about the abandoned shopping cart.
You can use any of the two below to create a campaign for a better result.
Email Recovery
You can track abandoned carts using a shopping cart recovery module or an extension on our eCommerce platform.
Such tools can get the user’s email address who didn’t complete the purchase. The device will create those users’ email lists on your database, which you can use as your marketing tool to make the email drip campaign.
Push Notifications:
Push notification tools and services have a built-in abandoned cart tracking system.
Such programs will track such users and set them an automated push notification. If needed, you can produce a drip campaign for every different step of the cart recovery campaign.
In any one of the cases, you can create a template, make some setting changes to your design campaign, and get it started.
Moreover, using both of these tools will give you a higher chance of completing the recovery process of the abandoned cart without doing anything manually.
Conclusion
There are no limited ways to obtain functional eCommerce automation for your business. We can not forget about Al. They can be expensive. However, they have proved to be the most valuable and considerable automation in every domain, not just eCommerce. You can do so much, including automating certain pop-ups.
Overall, virtual assistance and Al chatbots might be the final automation solution for every business and its process automation. However, they can only be used by small businesses slowly. They can still automate marketing strategy and other eCommerce aspects. There are many ways to automate various elements, as this article shows.