Email marketing strategies have been around ever since email got created.
Most companies use email marketing strategies.
For example, when you become a customer or a business and sign up, you will get a welcome email, a promotion, a discount, and various other emails, in which the business will get marketed.
Email Marketing Strategies
Many businesses do get customers this way.
That is why you should also implement this strategy in your business.
If you are a beginner with no to very little idea, we have you covered.
We give you 8 email marketing strategies you can use to gain more attention.
Personalize the Email
Now is not the time for the “Dear Amy” phase.
Why?
Because it does not build a connection, and we need a connection built with the reader through email marketing.
The most crucial area of email marketing is to create a relationship.
The readers need to know who you are and trust you.
Your personalization email becomes distasteful and uninteresting when you have a familiar layout or template.
There are no limits to how much or how much personality you email.
When you have a correct, unique, and interesting email, recognizing your reader’s individuality, it will hit the right spots you would want.
You personalize the email with a strategy.
Greet your customer using their name and send them emails specific and personalized according to your customer’s purchase history, wishlist, and needs.
Short and Long Subject Lines
Subject Lines get the customer’s attention and get it to open your email.
Subject lines mainly only allow 60-70 characters; for marketers, it’s a dead zone, as more is needed to get your desired open rates.
However, the subject lines, which lets you put more than 70 characters, are the most beneficial, as it gets more open rates.
Whatever the matter, you must push words out or lessen words to get the attention you need.
Choose a Prime Time
Yes, many emails get drafted between business hours, which is 9-5.
However, they are not sent at these times because the open rates could be better.
That is why businesses that understand send emails during the evening or nighttime.
According to research, the best email sending time is from 8 pm to 12 am.
Please send your email at the right time to get more chances of it getting opened by customers.
Give Them Something
Who does not love something at a discount or for free?
Because this is what readers want, why not offer it to them?
Give your customers something that gives them value.
You can run a promotion, discounts, or various campaigns using free email marketing software to get your customer’s attention and make them want to buy something for you.
Mobile-Friendly Emails
Do you know 47% of emails get opened on mobiles?
That is why you must have a mobile-friendly email.
You can follow the below tricks to make your emails mobile-friendly:
- Modify your emails to a single-column layout
- Set the font to a size that can get read on mobile
- Follow the iOS guidelines for buttons with a 44-pixel width and length.
- Ensure CTA is prominent
- Think about ergonomics. Most readers scroll and tap using their thump, so layout accordingly.
Send Emails on the Weekend
Never miss sending emails on weekends or holidays. They are not more important than the ones.
However, the emails sent over the weekend might get you further attention.
The clickthroughs or sale rates might be low, but every bit counts when it comes to email marketing.
Re-Engage with Inactive Subscribers
A massive email list is not bad, but around two-thirds -of the list might not be as active.
This means when a person becomes your customer, they might never follow up or even open your email.
To ensure this does not happen, you must catch the customers in the initial days they sign up to make them dedicated email subscribers.
You will have to create and carry out re-engagement campaigns for such customers.
Final Thoughts
Business marketing is about experimenting and carrying out every strategy to get customers. Email marketing is one of those experiments. Customers like it when a business becomes personal with them, and email marketing is just that. Social media platform does not target one customer but all, while email marketing targets and makes one person feel special.
If you have not thought about email marketing, give it a go and see how it works.