It’s a known fact that content marketing is a powerful way of establishing your brand to reach the target audience. One of the most emerging and significantly growing forms of content marketing is video marketing. About 83% of marketers believe that videos are more important than ever. Also, 83% of marketers and businesses have already started using videos as a marketing tool. With the best video editor and some best video content marketing ideas, you can easily make your business a hit and success.
In this blog, you’ll explore all crucial reasons why video content marketing is more important than ever. Before jumping into the reasons, you’ll also learn what video content marketing is. So, let’s start.
Video Content Marketing: What Is It?
Video content marketing is a form of marketing where business brands use any online video editor to create video content for raising their profile and increasing brand visibility online. The videos are usually posted on either social media or YouTube, although they can also be published in the form of courses, self-hosted videos, webinars, or live videos.
When made with perfection, videos can be an effective way for a business to communicate its message to a wider audience effortlessly. The videos can effectively work with B2B and B2C content marketing strategies. The most amazing thing about video content marketing is that it becomes easier with each try.
Here are the top six reasons why video content marketing is more significant than ever.
1. Videos Are Highly Effective In Explaining Your Product
When it comes to assisting potential customers in learning about a brand product, video content is a powerful tool. Customers will only engage and buy your product online when they get a complete idea of what it does and its benefits.
Video content is an excellent tool for this purpose as the visual animations or elements help brands clearly explain how their product works.
2. Video Content Ensure A Good ROI
The ROI or return on investment you receive from your video content depends on several factors, including the quality of your videos and how efficiently you have organized the content strategy. It’s wrong to think that creating videos is time-consuming and expensive. Numerous techniques can make it possible to quickly produce great videos without a huge budget.
Apart from having access to high-quality video editors through smartphones in your pocket, a few software solutions make it easy to produce highly engaging explainer videos at cost-effective prices. If you spend very little while creating your videos, it means you will quickly get a positive ROI.
3. Videos Can Be Used In A Variety of Ways
Marketers and business houses have a wide range of options when it comes to the ways of using their video content. So, it’s an easy task to determine a method that fits well with your business’s marketing agenda. Although YouTube is the most common and obvious choice to begin when producing videos, some other options include:
- Social media platforms like Facebook, YouTube, Snapchat, and Instagram enable you to create and post video stories that disappear after a certain period. It’s a great option as creating such videos can be really quick and super cheap.
- With industry giants like Twitch, YouTube, and Facebook all enabling various ways for business brands to stream their live video content, live video has grown in terms of need and demand.
- Webinars have become an effective way to use informative videos to interact with potential customers directly. You can use the videos to answer specific customer queries about your brand or product or teach the audience about your niche-specific industry.
- The one-to-one level is another innovative way of using videos for business. You can record and send quick video messages to respond to inquiries and purchases. It’s an effective way to enhance the customer experience.
4. Audience Love Videos
Technology has made it easier for business brands to record videos, and similarly, it also made it highly convenient for the audience to watch video content. A few most compelling stats to support this point are:
- According to the official YouTube blog in 2017, over a billion hours of video content on YouTube is watched by people every single day.
- Twitter reported that its platform received two billion video views every day earlier this year. Moreover, video tweets get ten times more audience engagement than those without video content.
If your business isn’t producing videos, it’s missing one of the most preferred ways the audience consumes content.
5. Video Content Are Effective For SEO
To get your business brand on the first Google page, you can upload business-related videos to YouTube that aim for commonly searched terms. Why? It’s because Google incorporates YouTube videos for several search terms at the top of the Google page.
Here’s an example of this in real life. When you search on Google “Top Video Editors For Business,” it typically displays the ‘People also ask’ section and three videos below the featured snippet.
Moreover, videos ensure potential exposure of top SERP ranking as videos will also start to appear when people search for your brand-related things on YouTube.
6. Videos Build Trust Among Customers
In today’s fast-paced world, the key to establishing a loyal customer base is to make sure to do everything possible for your business to maintain customer trust. Trust is the essence of marketing and an indispensable asset of your business. You can deeply connect with your customers through the videos’ expressive language and visual representation. The best way to engage and build your customer’s trust is by producing genuine, fun-loving, and relatable content.
Final Words
Marketers and businesses can increase their outreach with the help of videos. With the best video editing software and the right skills, you can easily create and share top-quality video content that benefits your business. If you haven’t included videos as part of your content marketing strategy, you must start with them now.
Also read: Social Media Marketing Advantages & Disadvantages