SEO is an essential tool to market a business, whether small or big, having a successful SEO gives marketers an edge over others in the competitive field. Everyone aims of having a website with a better search engine ranking on Google and any other search engine platforms. However, it is not as easy as writing content and posting it, you first need to understand what SEO is and how can you boost your site traffic through it.
Many web marketers and bloggers are still unaware of the depths of SEO; all they know is that they need it for their websites. And since many are not keen enough and will not bother to wade through it, they rely on the job of a professional or local SEO firm. It is a wise decision to hire an SEO expert instead of DIY if you want to get quick results. On that note, you need to carefully do research about why local SEO service is a better choice.
Read this article to see a few SEO strategies that will help boost your business’s search engine ranking. DIY or outsourcing, these tactics can be done by a dedicated SEO team.
Keywords
Many web marketers are unaware of the benefits of using the right keywords for their content. Having a stellar web design is not an element to drive traffic; Google and other search engines will not recognize how your site looks, instead, it recognizes through the wording. Thus, it is essential to focus on this matter.
According to the article,7 Local SEO Tips for Better Local Search Results, keyword research can help you discover words or phrases that suit best the niche of your business. There are various tools for keyword research, such as storybase.com, Google Keyword tool, answerthepublic.com, and many more. It is ideal to look for keywords that most likely drive the right traffic to your site.
Competition is a factor that makes tricky ranking. Having many competitors is a consideration for you to be even more careful and wiser in keyword research, thus, you should give a high priority to your local SEO checklist. However, it is smoother to rank more precise phrases or “long tail” phrases. Keyword brainstorming must be given enough priority so the rest of the SEO procedures, amidst writing content, becomes rewarding in the long run.
Improve Content Quality
Having great content is a no-brainer to include in your SEO strategy. It serves as the backbone of your website as a whole. It determines whether your site is reliable and credible or not. Nowadays, good quality content is a great demand for both users and search engines.
But what is quality content? How does a web marketer publish content that visitors will find helpful? There are a handful of answers to those questions. According to Why Quality Content is the Core for any SEO Strategy – Written.com, fresh, informative, useful, engaging, and interesting articles are the core qualities of great content.
Good content gives you the benefit of being easily found online and keeps people coming back simultaneously. Not just that, quality content is a great apparatus for driving sales since many offline purchases nowadays are brought about by careful web research.
Meta Description
Going back to keyword research, if you come up with a list of your top keywords and phrases, it is time to make good use of it. You may have heard about META’s description all over the internet but never made a research it. META is the short term for metadata that defines your content’s data. It is the brief summary of what a post, page, or website is all about and is incorporated with a keyword or phrase.
According to a post from Hubspot.com, the main purpose of a META description is to persuade a user to click you in search results and that you need to do everything to convince someone to do the decision and press click. Here are a few tips for making an effective META Description:
- Adapt action-oriented wordings
- Contribute solutions and benefits
- Keep the Meta description under 155 characters
- Don’t fool users
- Make it relevant and straightforward
Remember, your Meta description is your stake in winning for prospective clients. Thus, you must be careful in making it.
Social Media Promotion
Needless to elaborate, social media is a great avenue for web marketers and their businesses. Because billions of people worldwide have Social Media accounts is enough to say that you should consider Social Media promotion. Most local SEO guide articles and blog posts say you need Social Media in your SEO strategy.
You must remember that Google is not the only spot to promote your brand. There are definitely a lot of channels to get the exposure you wanted. In creating a Social profile, you need not create an account for every Social Media channel as it may take a lifetime for you to manage all. Instead, know the popular channels around your niche and in the area, to which you belong. Set a profile relevant to your business; for example in the category section, if your business is all about selling dresses and shoes, you need to categorize your account as an apparel business. Also, do not forget to include the address of your physical store (if you have one), your website, and your means of contact (email address, phone number).
Claim or Create Local Listing
Many web marketers are still unaware of the importance of claiming a local listing. Having a local listing in Google and other search engines is crucial to your website’s SEO. It enables users to locate you when they enter a search query for products and services related to your niche.
According to an article from copyblogger.com, local listings represent citations, which are important in search engine ranking algorithms. The citation refers to the mention of local firms on the web, either with or without a link.
When dealing with business, every marketer must inform the prospects to know their existence, especially on the local aspect. There are multiple ways to get your local listing; one popular example is through Google My Business, where you simply have to create an account and verify.
Ask for Authentic Reviews
It is important to never ask for fake and solicited reviews for your business. Instead of getting a better impression from audiences, it might ruin your credibility and overall image.
Asking for authentic reviews is crucial to your website’s SEO as it increases trust from your clients and prospective customers. However, this strategy is not something you have full control over; you will have to ask people for an honest opinion about your service. It can be something about a great experience or dissatisfaction.
There are many ways to get genuine reviews for your business on your Google+ page, Angie’s List, Yelp, or through bloggers. Getting honest reviews from reliable sites will help you leverage your site’s SEO and your business’ marketing.
Review Results
Now that you’ve got a handful of SEO strategies, try to apply those and see the differences it gives. SEO strategies do not happen overnight, you need to be patient as it takes time, maybe weeks, months, or even years.
There are so many local SEO strategies to try that are proven to make difference in your website’s traffic. It is fine to incorporate various SEO techniques at one, as long as you still follow search engine rules. After a while of managing your site’s SEO, take time to review the results and see whether you need to make adjustments or alterations.
Consider Outsourcing
If you are one of the people who need abrupt results, then, doing SEO yourself may not be the best idea especially if you are not an expert in the field; you most likely have had to wait in order to get the results you want. The good news is you can hand the job to your local SEO experts.
Seeking help from a local SEO firm is the best option for many as it is proven to bring rapid and desirable results. However, you need to remember that not every firm is the same; there are great ones, but there are also some that will just give you another pain in the neck. Therefore, it is ideal to look for genuine reviews of local SEO firms to check whether a company is reliable.
In all honesty, some things in life needs expertise and for sure SEO is one of those. Blessed are those who are keen enough in doing it by themselves. But we all know that not everyone can.
Remember only to pick the best local SEO firm of your choice to get the desired results you’ve been aiming for.
Conclusion
That’s it! Those are some of the many effective SEO strategies you can apply to your business website to boost traffic and improve sales. Whether you choose the DIY SEO or hire a local SEO firm, keeping up with the ever-complex and changing search engine rules and algorithms is important.
Seeking the right local SEO firm around you? Check out reviews of local SEO firms on CrowdReviews.com to get up-to-date and evident reviews from real people. Side note; see the latest recap of the best local SEO firm.
To find out more about Melbourne SEO agencies, be sure to visit EngineRoom.