Nowadays, there are various choices mobile Apps choices for users. According to Statista, 25% of the Apps get downloaded just to get opened once. So, what makes some mobile apps more popular than others?
Improve Mobile App Design
Users get attracted and grasped by the App design, as it’s the first thing they notice. If you get the App design right, your mobile app is more likely to get higher value conversions like online sales.
But, investing in an App comes with many challenges, like cost, features, and getting the design right.
Do you know developing and budgeting an App for all of its ongoing costs can reach six figures? The average hourly rate of a mobile App designer or expert is around $150.
UX First
Before you do anything, you should understand what you and your team would like to include in your App to give you fewer problems. You can overwhelm your users with too much functionality. On the other hand, if you lack features, users do not see the UX they want.
Nonetheless, you have to balance everything to ensure your users can connect to your App without getting them turned off by it being too complicated.
UX first is the dominating rule that assists App designers. The more you know and understand your users, the more help you will get to make the needed modification on your App to help with improving conversions. Consequently, the App budget you set is not only the starting development, but it is also a continuous enhancement to improve conversions.
Improving Conversions
It takes time to improve conversions from your mobile App. Moreover, it is an ongoing process. At times, the thing that works today might not work tomorrow. That is where measurement comes in.
Measurement
You can get a deeper insight into the needs and training of your customers using various App data measuring user activity, like conversions.
Everything, including the success of your high-value conversions, like direct contact or purchasing, depends on the quality of your App design.
Tracking everything on the App to see what feature or content is more popular or gets more attention and what can get removed to make the navigation of the App easier and smooth. You can use specific user metrics to figure out which marketing or promotions will help to improve conversions.
Simple Navigation
A user-friendly and intuitive mobile App will get used more frequently. Users want to do more in less time, whether it’s searching for content or buying the items they want.
Your App should have various call-to-action features, like product or content search bars, rather than the ‘click here’ type keys.
Moreover, there should be a user-friendly menu bar. It should also allow users to go back or forth without losing the stage where they are in the process, like basket items.
Avoid any extra steps a user might have to take to complete the purchase of a product or service. The more longwinded and complex purchasing procedure you have on your App, the more likely the user will leave and never return to your App. At that point, a user might use your App once to buy something they really want and then never again, or they can also just leave the whole process. You can view the App analytics to see if the App navigation is easy, user-friendly, and straightforward or not.
Don’t forget that speed is key when you design an Application for conversions.
Improve Customization
Users want to have an App experience that gets personalized for them. Therefore, take time and work extra on various features like default view and give users customization features for the design in the UI (User Interface). For example, users should be able to change colours, fonts, and position elements to how they like them.
Use Consistent Branding
The more professional-looking App, the more conversions you get. Why? A professional-looking App looks more trustworthy, causing people to trust your brand and App. When an App has a consistent design throughout its App, it automatically gives a Professional Appearance.
Consistent branding is the most crucial App to help you enhance conversions. This factor should be the number one priority for you and should get thought about before the enterprise app development company.
Do One Thing Well
Never try to add various features that become too much on your mobile App; it results in the App not getting used properly. However, if you add fewer features, it can compromise the App quality as it will be lower and give users the worst-ever experience.
Adding a few features and what users want, will help you design an App that will give users the most significant experience.
