The item with an enthusiastic interest in 2023 is Facebook’s secret Chatbot. As the Chatbot comes out in various sectors, it is already a great asset for sales.
What Is Chatbot Marketing Agency?
One of the fellas from the Facebook Ads was Mike from the Chatbot Marketing Agency. Mike got known for driving traffic (and a lot of it) to the landing pages from Facebook. According to the analytics and the backend data, around 50% of the clicked ads did not make it to the landing page as it would load slowly. If users did get to the landing page, they would have put all their details in. This meant that from the 50% leads that were going through, only 15-20% would bother with putting in their details (email address).
In the late 90s, when they were messing around with WeChat automation, they formulated a platform where one was going to put the chat within. However, they put it on the back burner. It was only when Mark Zuckerberg opened the Facebook Messanger API that was going they thinking: “Wow! What if we were to respond the same way as SMS marketing does?”
Why? It was because all of them were mobile marketers. They carried on messing around with it for a week more, and they finally got Messenger to respond to its users, and they thought: “Hell Yes! We are on a winning way! How cool is it!”
A huge role gets played by Facebook Ads. Now, users get taken to Messenger easily from ads, where they can begin their conversation with businesses, and businesses can find out exactly what the users want from them.
The ultimate objective is to give a face to a business for someone who does not have that face to start a business with that business.
Every Transaction Starts with a Conversation
In the online world, users still look for the personal touch they would otherwise get in the real world. That is the reason why the application Mike created is special. He got all the details he needed from the tiniest bits possible to come out as human as possible.
Nonetheless, Mike still wants us to remember it is a machine we are talking to. That is why they did not make it too human! Nonetheless, they can begin bringing the opportunities of tomorrow overnight. When you begin working as soon as you wake up in the morning, you have a list of opportunities just there. You have to transform and be home to knock off at 10 o’clock.
A Money-Making Engine
A good chatbot is like a 24-hour salesperson you have driving your income through a money-making engine. It provides you with the skills to ensure you create a process that people can follow. Moreover, it ensures people fall into your sales funnel, filling it up.
Any hurdles like slow landing pages get removed by Mike’s application. It will help your conversions go through the roof like your landing page will get a conversion of 20%. On the other hand, you only get a conversion of 2-6% with a bad landing page. Mike evaluated the conversions according to their ad clicks. It illustrates how those in the funnel effectively got 20-50% conversions.
Facebook Messenger Is a New Beast
During the SMS booms, the elements doing mobile marketing tasks were IT services, Tips for Automating Your Business, blog Tips for Automating Your Business with Chatbots | IT services Mike. According to Mike, Facebook Messenger is the new marketing king, especially as it combines ads, adding a bot within your website, and so on. Messenger has a higher rate than SMS marking did. When messages get pushed out, the reading rate is around 90-95%.
You find a way to get them onto your list and use the messaging sponsored by Facebook from Messenger to reel them back in. Once you bring the data in, using CEM, you can push it back to the users of Messenger through Messenger. It is similar to creating the most suitable email newsletter with the best website pushing it to everyone through SMS. This is exactly what Messenger is all about. It is on a platform that everyone uses, and it is engaging. The more engagement you push through, the more chance the AI algorithm of Facebook has to learn. It makes it easy for Facebook to know where to lead the rest of the people talking or thinking about a similar thing.
Mike was carrying out training for marketing people, once on how to create the Chatbot, get it set up with the Facebook Ads, and begin their targeting. There, he helped a young lady formulate a real estate listing ad for her client. She was probably charging the guy (client) three grand and only paid him $900. Mike trained her on how she could do it all by herself, and when she left the office, and only an hour after they ran it, she called to say her client was asking, “What is happening? My inbox is killing me. What should I do now?” Only an hour!
Give It a Try!
First comes the adoption cycle, then the replication cycle comes into place. Many people are now jumping into the last stage. However, when it comes to Messager chatbot, it is not something you wait for others to do so that you can do it. You do it now because you wish to be at the beginning of the adoption cycle.
Currently, there are around 600 million business pages on Facebook, from which less than 1% are using an automated chatbot. It simply means there is a huge opportunity for small businesses to attract clients similarly as you would in 1995 on the internet.
If you can start now, you should get it done for your business, as it will help you gain many advantages. You will see massive lead generation. You will be on the way to getting your lead funnel full. As Mike says, this is the simplest lead funnel created for humanity.
The Final Word
After the Messenger strategy set in, he noticed the following outcomes:
- 19% increase in the page likes
- Pageviews increased by 633%
- Reach increased by 884%
- Post engagement increased by 156 daily or by 1300% per day
They obtained 1100 subscribers (around 16 new leads daily) into the Messenger List, characterizing 17% of the workforce.
Why would you want to miss out on a chance to grow your business? The best way to do so is by checking out the Chatbot Marketing Agency! You have the opportunity; you just got to jump for it. It is 2023, the time of new technology; jumping into it today would be the best thing. If you happen to be a small business not on Facebook, you should be. I recommend you to put your business on it today, as it will be around for some time. The platform has many users, and it has gone way past Myspace. It is the best platform to get the audience you wish to target based on what they like, and to be honest; it is really fun.