Do you know the six ways you can get customers to think or consider your business brand?
One cannot pick one method and consider it to be the right way. However, you have to establish brand recognition as a crucial part of your business growth.
First-In-Mind Brand Ideas
There are hundreds of methods you can choose from, but the vital one is to get your brand to land directly in the hands of your client or customer. It does not matter what your business does; establishing your brand and getting it to your clients is crucial.
Your business could be to provide massages, fix cars or bikes, sell cake or candy. Whatever it might be, you want potential customers to know your business. Moreover, they should know you are there to help them with their needs.
We have six ways to help your brand get noticed and in the hands of clients and customers.
Productive Business Cards
Many people carry their business cards with them. Believe it or not, it is an efficient way to build your network and get your contact information into the hands of potential customers.
Nonetheless, the problem with business cards is how they often get thrown on the sidewalks, trash, or used as a bookmark without even getting another glance.
How can you solve this issue?
You can fight this by creating and providing clients with creative, eye-catching business cards. Yes, it will cost you more than a simple card, but it will help achieve the final goal. As they say, one has to invest before it pays for itself.
Some businesses got creative with their business cards and gave customers something more than a simple paper.
Many businesses provide their cards as a USB drive, foldable phone stands, bottle openers, and even cheese grater (pocket-sized). You get limited by your imaginations; there are countless ways to get creative with your business card.
Custom Office Supplies
Who does not love free things? There is no one who would not love to get free things, especially if it is practical also.
It is easy to produce and purchase small office supply items in a huge quantity at a moderate price. It can be anything small and simple, like a pen, a reusable water bottle, a drawstring bag, or small office items like a mouse pad, note pad, or calendar, and anything similar.
You can consider branding something simple, can get used, and clients are most likely to keep it at their office or home for a long time to come.
Product Giveaways
There is something that people love more than office supplies. Do you know what it is? It is a product giveaway. It is a great way for business to get their brand and identity known to customers and get their product highlighted and out to customers. Of course, it will cost you your inventory. However, the benefit is much more than that. Let us break it down for you.
Let us imagine your giving away a teapot in your giveaway. You choose the giveaway winner and deliver the teapot to them.
The winner uses the teapot in front of friends and recommends it. Let’s say from those friends, two of them end up buying it. Your business covered the giveaway cost and the total profit.
But that is not it.
Now, those friends use it in front of more friends or family, and people continue buying. You will see the growth in your sales, all happening because of a simple giveaway, driving hundreds to thousands of dollars in profit.
Remember, you will have to send out a top-quality product; you cannot risk your reputation. Imagine if the opposite was to happen because you send out an average or bad quality product.
In the opposite scenario, the winner will let family and friends know how they should not buy anything from your business, and words like that spread like fire.
Never skimp on giveaways. Ensure the product is worth giving to the customer.
Social Media
Social media is one of the most inexpensive ways to get your brand into the hands of customers. We mean that literally!
Your brand image and information with the least effort and cost will sit in the customer’s hand. You could pay for ads on various social media platforms.
But, even if you do not and use eye, catching imagery, sound hashtags, and other creative content helps to get the attention of a customer scrolling through their social media platform.
The post you wish to get in front of people should use targeted keywords and hashtags. In other words, make it SEO optimized.
Businesses should understand social media does not limit search results. A post optimized really well, can show up on the search engine results page, and customers land on your social media page.
Interaction is another crucial social media aspect many businesses do not take into account.
If you wish to grow your business, you need to interact with customers and develop a trusted relationship.
Social media helps in getting customers and making your brand known.
Create T-Shirts
Most people do not turn down a free t-shirt, whether it is their style or not. The main quality of a t-shirt is how you can put any design on it, including your logo, and give it free to people, and they will most likely not turn it down.
The custom shirt can get worn anywhere like while someone is mowing their lawn, using it as a shirt to wear to bed or run errands, it is getting your brand out into the general public. That is what you want.
Blog
You are selling something because you are an expert at it. If you were not, then you would not be comfortable enough to sell it.
No matter what product or service you are selling, you’re the expert on it. You can help the customers with a sale of it and give them advice also.
Blogging is a way to provide useful or helpful information to those who are looking for it.
For example, if you are selling a camera. You can give customers tips and hacks related to the camera and use it to the fullest.
You can give these tips in-store or online through a blog post. This method can get used for any business. It is the best method to get your brand in customers’ minds with information that will help them.
Final Thoughts
There are many ways to keep your business in the mind of customers or future customers. The trick to staying there is by getting their attention regularly by taking various actions like posting content on social media or your blog.
Your business needs a plan of action for online and offline brand promotions, reaching the audience, and staying relevant to them.