Do you love Halloween and wondered how much gets spent for this day on costumes, decorations, candy for children, pets, and even adults?
In a year, Halloween is one of the most popular days for online shopping, where it got estimated how more than $10.4 billion gets spent by consumers.
The money consumers spend does not get restricted to only goods that are Halloween-themed. So, the question is, how can your business get more sales while having fun this Halloween? Have you given any thought to how you will boost your online sales on Halloween? If not, there is still time to figure out the best Halloween marketing plan.
Time is short for many approaches liking getting a third party to make a video for you. However, you can still use many other ways to show your creativity by making in-house videos for your site or social media. Moreover, you can also create and sound out emails for marketing, using Halloween-themes SMS templates to attract visitors to your site on the spooky day of the year.
6 Halloween Marketing Ideas To Boost Online Sales
Believe it or not, even the most uninspired businesses should use humor and entertainment to attract customers to purchase from them.
Nonetheless, the balance between good and poor production is very thin, especially when you use humor. Consequently, plan everything in advance. You should know beforehand what your business will create to attract customers, ensuring you do not rush the production and release work that will put your business at risk of damaging your brand reputation.
Let us view some marketing ideas you can use for your business this Halloween.
1. Make A BOO With Halloween Offers
The holiday marketing starts for Halloween and takes us up to Christmas. You can use it as a brand positioning statement. Therefore, you should start your campaigns, especially the holiday ones, with unique, special discounts or offers.
During Halloween, use themes images, videos, and banners to advertise your business. Remember to make it clear to your customers how long the deals will be available for them.
Use Countdown Plugin
A way to make FOMO (Fear Of Missing Out) and close sales, think about using a Halloween-themed countdown app or plugin. You can choose from various countdown plugins.
Christmas sales should be your main business goal. Halloween is the chance to reach that goal by attracting customers with scary adverts, store decor, accessories, and other discounts or promotional items to start the spooky season with a bang.
2. Halloween Landing Pages
Create a Halloween-themed landing page to get the attention of new visitors. Ensure your branding is noticeable with your eCommerce store links and other pages from your website to get traffic to them.
Short Video Ad
Employ an advertising company to help you create a creative short video ad with a wow factor story. Your short video ad should play as soon as someone lands on your site landing page to get them all riled up in their Halloween mood.
Moreover, ensure you have your site optimized to get attention from visitors visiting from their mobile.
You can use the below tips to help you ensure your website and landing page appear attractive from Smartphones, tablets, and computers.
- Ensure your website and landing pages are Halloween-themed, with a spooky outlook.
- Ensure your website and landing page are mobile optimized.
- It should be easy to navigate your website from a mobile or desktop.
- Review the loading speed of the website, ensuring it’s smooth and fast.
3. Design Ghasty Social Media Campaigns
You can start SMM (Social Media Marketing) campaigns during this spooky holiday by designing efficient campaigns.
A lot of money gets spent by businesses to promote their product, services, and their brand on social media for various special events. Platforms like Linkedln that are normally for B2B also get into the holiday-themed marketing spirit.
Interactive Content
Tailor your social media platforms to go with the spooky holiday by adding spooky visuals to get visitors’ attention. Moreover, add interactive content like games, contests, and quizzes all Halloween-themed.
4. Treat with Last-Minute Deals
Do you wish to give your brand a boost this year? If you do, ensure your brand stays on top of all holiday trends, including Halloween trends. Halloween is popular for its unique and strange appearing costumes. So, why should not use that trend to capitalize on it?
Offer consumers things that will give them a solid reason to purchase from you. One way to do that is by giving your customers discounts, especially if they were to make a purchase on Halloween day. Believe it or not, this approach works very well, no matter if it’s Halloween or other seasonal holidays.
You can use these last-minute leverage idea deals:
- Today-only
- Discounts available until Midnight
- Deals end in one hour/ 24 hours
- Ghost discounts for a day/ hour
5. Halloween-Themed Email Marketing Campaigns
Did you know, according to statistics, around 90% of customers favor personalized emails and coupons? Yes, they like normal email marketing campaigns, but the special day personalized ones give them an extra touch.
Use professionally created Halloween-themes images, gifs, and videos aligning with your Halloween personalized landing page.
Personalization
Moreover, create and personalize each email unique for the recipient. You can use customer discovery data within the email content to show each customer you know them, what they like, want, and need.
When a business sends its customers a personalized product recommendation email, highlighting the discounts and a countdown showing the days left till the sale will expire, encourages the customers to purchase.
Some ideas you can use to create and design your email marketing campaigns that are Halloween-themed:
- Make the subject line spicy
- Give Halloween freebies
- Include recommendations for Halloween-themed products
- Produce FOMO
- Ensure you do A/B testing before sending it
6. Find Wizards For Business Collaboration
Unfortunately, if no one is making plans, don’t give up. Feel free to suggest special occasions related to Halloween promotions and events in your community. Some best ideas to get started:
- Organize a party, Trick-or-Treating themed
- Organize a competition for pumpkin carving
- Establish a Scavenger Hunt
- Spread word about other Halloween-themed content from other people or businesses
- Host a Halloween bash
Final Words
One of the most popular holidays is Halloween. It is the time of year allowing people to dress up in costumes, allowing them to eat candy for no reason, and for overall having a lot of fun.
The best start your business can do to begin its holiday season early is by sharing a story campaign getting customers to engage and boost online sales. Moreover, your employees can also have fun, and you can get all your company in a fun Halloween spirit.
Use the above six marketing ideas to get a record-breaking October!
Also read: Successful Small Business Ideas
